I took the lead on creating a range of key visuals for the launch of Under Armour’s I WILL™ 360 brand campaign, showcasing their groundbreaking RUSH technology sportswear. As part of this project, I art directed the stills for our exclusive content capture opportunity with Under Armour athlete and Liverpool defender Trent Alexander-Arnold. We created a suite of photo and video content, which was rolled out across social, digital, and 400+ retail stores in the UK.

Under Armour & Sports Direct
2019