Nitto ATP Finals

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Nitto ATP Finals •

I shaped the visual identity for the 2024 Nitto ATP Finals, drawing on the energy, electricity, and excitement of the tournament. The bold hues and striking colour palette were elevated for 2024, creating a vibrant and dynamic brand world. Multiple graphic devices and elements were introduced to ensure flexibility, allowing the identity to adapt seamlessly across OOH, arena executions, social media, and digital platforms.

ATP Tour
2024

The Nitto ATP Finals is the year-end climax to the ATP Tour season. The event, which features only the world's best eight qualified singles players and doubles teams, has been contested in major cities around the world, with a rich history dating back to the birth of The Masters in Tokyo (1970). Since 2021 the tournament has been held at Turin’s Inalpi Arena, Italy’s largest indoor sporting arena.

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