Luke Barclay
— Graphic Design & Art Direction
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Nitto ATP Finals 2023

I had the privilege of shaping the visual identity for the 2023 edition of the Nitto ATP Finals. The heart of the visual identity lies in the energy, electricity and excitement of the tournament with it’s bold hues and striking colour palette which was dialled up for 2023. The aim was to bring in multiple graphic devices and elements which would provide flexibility when applying the brand world to different touch points including OOH, on-site and social and digital applications.

 

Nitto ATP Finals 2023

 

The Nitto ATP Finals is the year-end climax to the ATP Tour season. The event, which features only the world's best eight qualified singles players and doubles teams, has been contested in major cities around the world, with a rich history dating back to the birth of The Masters in Tokyo (1970). Since 2021 the tournament has been held at Turin’s Pala Alpitour stadium, Italy’s largest indoor sporting arena.

 

An evolved brand world for 2023

I had the privilege of shaping the visual identity for the 2023 edition of the Nitto ATP Finals. The heart of the visual identity lies in the energy, electricity and excitement of the tournament with it’s bold hues and striking colour palette which was dialled up for 2023. The aim was to bring in multiple graphic devices and elements which would provide flexibility when applying the brand world to different touch points including OOH, on-site and social and digital applications.

 

Brandbook

 

Social Media Graphics

 

Project: 2023
Created at: ATP Tour

Creative Direction: Paul Taylor, Luke Barclay
In-Arena Animation: Wasserman
On-Site Graphic Artworking & Printed Materials: Pasquale Marinelli & Federazione Italiana Tennis e Padel (FITP)
Social animation: Sustain Video
Photography: Corinne Dubreuil, Julian Finney & Getty Images